“About” pages are not usually what we read first in a blog.  We find blogs because they show up in a search we do, or someone sends us a link, or we are reading them as part of a class.  But sometimes, after we read a post, our curiosity kicks in.  In real life, we expect to have a conversation with people who talk to us.  Why should the written word be any different?  I usually want to know more about the person I am “talking” to, so then I shift to the “about” page to find the answers to these questions.

1. Who are you anyway?

Tell me about yourself.  Show me a photo or an avatar. Let me know how you think about yourself.  This is your chance to shine, your Miss Piggy moment to focus on “moi.”  Help readers build a connection to you, to feel a part of the conversation. 

2. Can a reader relate to you?

Show some personality.  You don’t have to tell me your life story, but you need to let me feel as if I am interacting with a real person.  What makes you unique?  Why are you invested in writing about this topic?  Would a reader want to have a conversation with you?  Why?  Tell us—we want to know or we wouldn’t be reading this page.

3. Why should I listen to you?

Explain your credentials.  I don’t need to see your resume, but I would like to know that you are experienced in some fashion in the topics you write about.  If you are writing about parenting, but aren’t a parent, I am not sure I should listen to you.  If you are teacher writing about work, readers will believe you have something to share.

4. What are you writing about?

Clearly state what you have as your overarching topic or vision.  Readers want to have a sense of your purpose or plan for your page.  Tell us your focus.  I want to know what to expect when I drop by.

5. Why should I subscribe to your blog?

Tell us what we can expect as a general rule in the future.  If today you wrote about sewing, but tomorrow you are planning to write about parenting, I want to know.  I subscribe to blogs that regularly cover topics that I want to stay up to date on.  If you jump all over the place, I am less likely to stick with you.

If your “about” page answers these questions, readers will be able to know if they are interested in what you have to say.  You aren’t in this process to have one-time readers;  you want to attract people who follow you for the long haul.  Use your “about” page to invite them into your blog for a regular conversation.